Our
KEY OBJECTIVES
- To produce a world-class, live performance and television broadcast show that portrays the best of Igbo cultural heritage to the rest of the world.
- To create value for Ndi-Igbo and deepen brand equity of Igbo culture.
- To discover and empower Ndi Igbo young and old as agents of preservation, enhancement, and promotion of the rich Igbo culture and traditions.
- To build emotional bonds between brands and their current customers and potential customers.
- To promote and showcase the virtues of Igbo cultural heritage, men and women, and their beauty to the largely untapped non-Igbo population in Nigeria and to a global audience.
- To recognize distinguished prominent Igbo personalities, entrepreneurs, and leaders through the LEGEND OF IGBO HERITAGE INTERNATIONAL AWARDS (LIHLIA)/Special Recognition.
- To unite Ndi-Igbo through the joyous celebration of excellence in Awards.
- To unite Ndi-Igbo through the joyous celebration of excellence in Awards.